Coming January, 2012 – action hero Vijay is launching his banner. Dhuniya and Jackie fame director Soori is likely to be the director of his home banner film.

What’s the title? It is ‘Jayammana Maga’ suggested by Soori that Vijay promptly registered at the Karnataka Film Chamber of Commerce.

Such unique titles and mass appealing titles strikes Soori very quickly disclosed Vijay munching ‘Holige with Thuppa’ on the sets of ‘Jarasandha’.

I am really going have my banner launched in a unique style and prove that the demand of the subject should be met. There are quite a number of producers who does not understand the needs of a director. When twenty horses are required they ask us to manage with 20 donkeys. When Leela Palace is mentioned, they says manage in a ‘Khaka Hotel’. How can we expect grandeur? Vijay had seen all such things. That is the reason why I am launching banner for my films and rarely accept outside banners.

In most of the cases I have advised the producers to join together in investing for the film. Two producers come together we could do Rs.6 crore Kannada cinema. The range of the profit will also be strong observes Vijay.

‘I have made a few mistakes in selecting the scripts’. Especially ‘Kari Chirathe’ Vijay pointed on the two shades film that was somewhat similar to ‘Avan Ivan’ that has come in Tamil. The subject and film was not promoted also to stay for sometime in the theatres Vijay cursed his bad luck.